Stagecoach East has welcomed the start of a new trial of PlusBus digital availability in Cambridge.
Cambridge is one of eight towns and cities whose bus operators are now accepting a QR code as part of the scheme, in which a rail ticket add-on can be purchase to allow unlimited one-day bus travel at a discount within a certain area.
Previously available only in paper format, the long-overdue move will make travel easier and cheaper for visitors to Cambridge, as well as the other trial areas of Bradford, Dewsbury, Halifax, Huddersfield, Keighley, Leeds, and Wakefield.
David Boden, Business Development Director at Stagecoach East and Chairman of trade association the CP Bus Alliance, says: “Bus-rail integration is tremendously important to our customers, so we are very excited to be taking part in this trial, which we hope will bring improved ease and convenience.
“Alongside this trial, bus operators and local railway station staff are working very hard together to ensure that the correct signage is in place to guide customers on with their journeys.
“As bus operators, we would also make the plea to the senior figures at the railway companies to have conversations with us so that we can plan our activities to coincide, with the aim that buses can be timed to meet trains when they arrive. It is all about working together to let passengers reach their end destination.”
Traveline, which operates the scheme, plans to roll out the availability of PlusBus in e-ticket more widely this autumn.
