Atlantic Coaster - Mike Joan

First South West is rising to meet staycation demand with the launch of a new portfolio of services in the south west of England called Adventures by Bus.

The new “family” of adventures covers Somerset, Devon and Cornwall, and includes a number of open-top and touring services including: The Atlantic Coaster; Falmouth Coaster; Land’s End Coaster; Day Tripper; The Lizard; Dartmoor Explorer; Discover Exeter; and the Exmoor Coaster.

Each service is said to represent the unique nature of its route, the area’s geography, and the type of activities the latter attracts. One goal of the services is to encourage passengers to try out every service to compare experiences.

The new service is to be supported by integrated partnerships which will see First South West work with destinations and stakeholders such as the National Trust, Dartmoor National Park, Exmoor National Park, Visit Cornwall, the Cornwall Chamber of Commerce, and a number of local authorities.

“Adventures by Bus is a really exciting proposition for us,” says First South West Commercial Director, Marc Morgan-Huws. “It is a bold diversification and expansion into the leisure industry by First South West and answers the call from a growing tourism market which is seeking to authentically explore its chosen destination.

“The current eight adventures are only the beginning of our plans to capitalise on the growing number of staycationers while encouraging locals to explore what is on their doorstep, promoting the natural beauty of the area, the plethora of world-class attractions, outstanding eateries and eclectic range of things to do in and around the Southwest.”

Supporting the new scheme is Alex Warner from Flash Forward Consultancy, and Ray Stenning of Best Impressions.