Go North East goes ‘inside out’ for World Suicide Prevention Day

Go North East is showing its support for charity If U Care Share by going ‘inside out’ for World Suicide Prevention Day (held 10 September).

The annual initiative tries to get people talking about mental health and suicide. To mark the occasion the operator will ask colleagues to wear an item of clothing inside out, or use the hashtag #AskMeWhy on social media.

Donations made to If U Care Share will also be encouraged. The North East England-based charity does work around mental health support, suicide prevention and supporting families affected by suicide.

Go North East will also soon be launching its own internal mental health ambassador programme, where staff will be trained as a point-of-contact for colleagues to talk to in confidence.

“Supporting local charity If U Care Share on World Suicide Prevention Day is an important part of our company’s efforts to get more of our workforce talking about mental health,” says Martijn Gilbert, Managing Director of Go North East. “In recent months, we’ve been training mental health ambassadors throughout the company, and will shortly be launching the programme to help support our colleagues further.

“Please join us by going ‘inside out’ and getting people talking about mental health.”