Grant Palmer has continued its work with Central Bedfordshire Council via the local authority’s Bus Service Improvement Plan with the release of a Christmas-themed advert to help drive patronage during that key commercial period.
It follows Arthur (pictured), who is described by the operator as being a young monster who accidentally oversleeps while aboard a Grant Palmer bus and finds himself at its depot just before Christmas.
Exploring his surroundings with childlike wonder, Arthur discovers the joys of a bus depot while worrying that he may not get home for Christmas. His luck changes when an early-morning driver arrives for work and delivers Arthur home, ensuring he is there for the big day.
Speaking about the work, Grant Palmer Commercial Manager Thomas Manship says: “Disappointed with the lacklustre efforts from big department stories, we have taken matters into our own hands to create a Christmas adventure that celebrates the magic of the season.
“With single fares at just £2 until the end of the year, there has never been a better time to get onboard and make your own Christmas memories.”
The advert can be viewed on YouTube or via the operator’s website.
