Greatdays Travel Group has partnered with Leicestershire Promotions to encourage more group visits to the county.
They will work together to develop new group itineraries based on some of the key local tourism offers, including history and heritage with King Richard III, and traditional food and drink from Melton Mowbray.
Paul Beaumont, Executive Director at Greatdays, says: “Our clients know that we pride ourselves on offering value-for-money tours and day trips. Leicestershire offers a wide choice of group-friendly visitor attractions and is already a popular destination for groups.
“This new partnership with Leicestershire Promotions will enable us to offer new itineraries for tours and day trips that will appeal to group travel organisers, coach tour operators and tour planners.”
Martin Peters, Chief Executive of Leicestershire Promotions, adds: “The worldwide interest in King Richard III, together with the county’s reputation for its food and drink, offer a unique combination that already appeals to tour planners.
“Working together with Greatdays will give us a new opportunity to raise the profile of the destination even further, encouraging more people to spend a few days discovering what we have to offer.”
