Nottingham City Transport (NCT) has announced a new five-year deal with Adverta that will generate profit from advertising sold on its fleet of more than 250 buses.
Extending an existing partnership will lead to the profits being put back into services, which the operator says will contribute to minimising fares.
Bus advertising specialist Adverta, which is part of the Halifax-based CP Media group, is headed by Mike Terry, who hails from Nottingham. As such, his local knowledge will help the business target the right people, says NCT.
Mr Terry says: “We are humbled that Nottingham City Transport has put its trust and faith in us to once again deliver for them.
“It might sound clichéd, but I take great pride in working and selling ads in my own city. I’ve seen the two-way benefit for both NCT and for our businesses. Getting to the right people, in the right way, at the right time is what we are about.”
Anthony Carver-Smith, Head of Marketing and Projects at Nottingham City Transport, adds: “This is an important deal because it helps us to keep fares lower than they would be without this vital income.
“It helps cover costs of our award-winning bus network, which we know is so valuable to so many across Nottingham.
“Working with Adverta has always felt like a partnership rather than a traditional owner and supplier arrangement. They really get us, they get Nottingham and they get our businesses, who love the exposure our fleet gives them in the right places.”
