First Bus has introduced a new logo as part of what the operator says is unification of its “many identities into a clearer brand that is easier for customers to recognise and engage with” and ongoing improvement to service delivery.
The new logo rolling out from 9 December will update the longstanding ‘flying F’ from the First Bus brand. It sits alongside what the business adds is a transformation of its focus on its customers and staff.
A ‘Moving the everyday’ campaign will highlight the role that buses play in unlocking economic, environmental, health and social benefits, and aim to inspire a switch from car travel to bus. It will also celebrate people from across the communities served by First Bus.
The logo sits alongside a new national livery that is in the process of rollout, although the operator notes how the collective work “is far from simply a new ‘lick of paint’.” Instead, the overhaul “represents a shift the brand has undergone to refocus the business on its people and customers.”
Commercial Director Simon Pearson says the refresh “is the culmination of years of planning and hard work from our teams, taking on feedback from our customers and our people, and we are proud to announce this new chapter for First Bus.”
Debut of the new brand will see First Bus focus “ever more intently on improving the basics of customer service.” Various targets have been set as part of that:
- Punctuality improvements
- Minimisation of cancellations
- Improvement to vehicle cleanliness
- Maintaining customer and colleague safety
- Provision of accurate and timely information to customers.
An improved staff development programme will underpin those aims. First Bus says that such a platform will help team members to “put customer experience first, which is crucial as the brand continues to invest in improving its service delivery.”
Adds Mr Pearson: “‘Moving the everyday’ embodies everything we stand for at First Bus, and our investment in our business transformation, our refreshed brand look and feel, our people and our net-zero emission mission, demonstrates our commitment and desire for change.”
