New UK and Ireland lead for Iveco

Sascha Kaehne is to lead Iveco in the UK and Ireland after being appointed to the position of Business Director.

Sascha is relocating to the UK from Iveco’s heavy truck manufacturing plant in Madrid, Spain, where he has been Business Director for EMEA Heavy Trucks since 2017.

Prior to this, he was Managing Director for Iveco Trucks Germany for four years, following a series of senior sales and marketing roles for both the truck and bus business divisions across Europe.

Sascha says: “I’m in the enviable position of taking on this new role at a key moment for Iveco, just weeks following the international launch of our New Daily light commercial vehicle, and as we prepare to unveil our new heavy truck range this summer.

“The next few months promise to be very exciting and I’m looking forward to capitalising on my heavy truck background to maximise all opportunities in this major market.”

Sascha will be based at Iveco’s UK headquarters in Basildon and replaces Stuart Webster, who is leaving the business to pursue other interests.