Passenger agrees app and website contract with Go-Ahead

Passenger and Go-Ahead sign five-year app and website contract

Passenger has signed a contract with Go-Ahead Group that will see it deliver 15 apps and six websites for Go-Ahead’s bus operations in the UK.

The partnership will result in Go-Ahead moving from developing digital solutions in-house to utilising Passenger’s knowledge and service platform to power the apps and websites for its UK bus operations.

A significant development will be the introduction of integrated web-to-mobile ecommerce on each Go-Ahead subsidiary’s Passenger-powered apps and websites. That will allow customers to buy tickets via a website and use them instantly in apps.

The Bournemouth-based supplier says it has experience in delivering large scale systems to transport operators and authorities, including mobile ticketing, network dataset management and real-time systems. Its work with Go-Ahead will see it manage the migration of customers, including those with active tickets, to the new platform.

Users of Brighton and Hove Buses will also benefit from an integrated contactless portal. That will provide access to contactless payment history alongside mobile ticketing in the operator’s new Passenger app and website.

Go-Ahead already has almost 1m users of its mobile apps and it hopes to see that number increase as customers return post-COVID-19 pandemic. The group will begin to roll out Passenger’s business accounts later in 2021, giving greater functionality and control to its B2B customers.

Says Passenger CEO Tom Quay: “Our platform has developed over the last five years into a powerful tool to deliver the kind of customer experience that we all want to receive, especially as we are re-evaluating how we travel and what is important to us in the wake of the challenges we have all faced over the last year.

“I would like to welcome Go North West, Go South West, Metrobus and Oxford Bus Company, who we will be working with for the first time.”