Prospect Coaches is partnering with FlixBus to offer services between London and Birmingham from 7 October.
The Stourbridge-based operator will add two Scania Higer vehicles to the network with eight more to follow for as-yet undisclosed lines.
Prospect Coaches becomes the second operator in as many weeks to join the travel tech brand following the Chalfont Coaches announcement on 19 September.
Managing Director of Prospect Coaches West, Nathan Hadley, says: “FlixBus has impressed us with the rapid growth of the brand and the huge number of green coaches we see on the road.
“We could not ignore the innovation and advanced model FlixBus is bringing to the coach market, and the time was right for us to make the move.
“We are excited to expand the business and partner with FlixBus. The FlixBus team has a positive energy, they share our values and are the only option offering the growth that matches our ambition.”
Prospect has offered express coach services since 2021, as well as offering day trips, sports teams, private hire and schools.
FlixBus is part of the wider Flix group, which operates in 44 countries and has recently announced it will move into Mexico in the first half of 2025.
“Since our launch to the UK market, we’ve brought unmatched ambition and optimism which has allowed us to attract high-quality operators like Prospect to join us,” says Andreas Schorling, FlixBus UK Managing Director.
“The rate of growth we are delivering is phenomenal and we have no plans to stop in 2025. We have plenty more in the pipeline as we continue leading the way in the coach industry.”