Reading Buses launched a text-to-donate service for Cancer Research UK Kids and Teens on Valentine’s Day.
“We wanted our customers and employees to ‘share the love’ with our charity of the year,” says Caroline Anscombe, Reading Buses HR Director.
“Valentine’s Day is about love and we wanted people to continue this theme by donating to Cancer Research UK Kids and Teens this year.”
This year marks the operators 12th year of charity partnerships, with the charity winning a staff vote for 2019.
