Scottish Citylink has selected Betterez – a Toronto-based tech startup modernising ticketing and reservations systems – as its end-to-end bus ticketing platform.
The Betterez platform has been chosen to help streamline operations, increase ridership and modernise its passenger experience.
Using the Betterez platform, Scottish Citylink will also realise the sale of previously unsold capacity through the Betterez on-bus scanning tool embedded in the Betterez QR code-based ticketing solution.
Says Peter Knight, Operations Director, Scottish Citylink: “We were impressed by the Betterez system because it can scale with our business. The company’s ability to continually add new, beneficial features for us while transforming our existing operations was what attracted us most to this solution.
“Betterez has also been a key partner in the roll-out of its powerful platform, giving us the ability to deploy quickly while growing and developing our business at the same time.
“As well as benefiting the Scottish Citylink business, it will also have tangible benefits for our customers as we rebuild and relaunch our digital online booking platform and associated customer website.”