A UK-wide tourism industry standard and consumer mark called We’re Good To Go has been introduced. It is intended to provide a ring of confidence in the sector – including coach operators – as work continues towards reopening.

We’re Good To Go accreditation demonstrates that participating members of the tourism industry are adhering to guidance that has been issued and are prioritsing the safety of their customers.

To become part of the scheme, it is necessary to complete an online self-assessment. That process confirms whether the business has put in place the necessary processes before certification is issued. A distinctive green We’re Good To Go mark can then be displayed online and within premises.

The self-assessment includes specific guidelines for coach operators. It is undertaken in respect to guidance from the country in which the participating business is based, including the social distancing and cleanliness protocols that must be in place. Random spot checks will be carried out to ensure ongoing compliance.

Runcorn-based Anthony’s Travel is among the coach operators that have so far been accredited. “While we as an industry seem to be in a state of limbo, I feel that this scheme is a great initiative at a time when it is really needed. Importantly, it gives consumers confidence,” says Managing Partner Richard Bamber.

“It is a good campaign to raise awareness not only that tourist venues are starting to open, but that the businesses which support them – be they hotels, cafes or in our case coach operators – are ready, and most importantly, have taken the appropriate steps to ensure customers remain safe.

“The scheme gives the public confidence. It is a positive and strong message that will make a big difference.”

The We’re Good To Go initiative has been developed through a collaborative project involving Tourism Northern Ireland, VisitEngland, VisitScotland and Visit Wales.

VisitBritain’s forecasts predict that inbound tourism spending will drop by 63% in 2020. That equates to a £19.7bn loss to the economy. Domestic tourism is predicted to lose £22bn in spending across day trips and holidays over the same period.