Arriva brand set for a refresh

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After 20 years, Arriva, one of Europe's largest transport companies, is set to embark on a refresh of its brand. A more modern identity, including a refreshed logo and brighter colours, will be applied across the group in a phased introduction. A formal launch takes place tomorrow (Thursday)

The cost effective and evolutionary approach will see the new colours and livery rolled out from Q1 2017 as and when vehicles and other materials are due to be updated. The refreshed logo is expected to be introduced from 2018.

Gill Singh, Arriva Bus, Marketing and NPD Director says: “The Arriva brand is now 20 years old and works well across a range of transport markets.

“However, our logo has changed little since 1997 so we are introducing, on a low cost and evolutionary basis, a refresh to our identity that retains the essence of Arriva and supports our growth plans.”