First Bus has become the first UK bus operator outside of London to launch Express mode on Apple Pay across its entire network.
The scheme was accelerated through the impact of coronavirus COVID-19 and has now been introduced right across the company to make bus travel easier.
Customers can now enjoy the ‘tap-and-go’ convenience of Express Mode on Apple Pay on iPhone and Apple Watch by holding their device near the reader, which will make boarding faster. There is no need to wake or unlock the device, open an app or use Face ID or Touch ID.
Simon Pearson, Commercial Director at First Bus, says: “During these unprecedented times, we wanted to offer our customers another cashless way to pay for their bus travel and to make life as easy as possible in the era of mask wearing.
“A lot of our customers are already using cashless methods to access our services, and this is another innovative method to avoid using cash that makes it quick and easy to pay for your bus travel.”
First Bus continues to encourage cashless payments, and use of the app to purchase mTickets, to reduce the need for contact between customers and drivers.
