Go North East (GNE) joined anti-racism educational charity Show Racism the Red Card on Friday (16 October) to support a national day against racism.
Wear Red Day, now in its sixth year, is the charity’s annual day of action. It encourages schools, businesses and individuals to wear red and donate money to help fund anti-racism education across the UK.
GNE encouraged team members to show their support by substituting part of their uniform with bright red clothing.
“We’re delighted to be getting involved with Show Racism the Red Card and its annual Wear Red Day,” said GNE Managing Director Martijn Gilbert. “The charity does so much good, helping challenge racism in society and we want to follow in their footsteps.
“We’re already starting to see some amazing work come out of our ‘One Team GNE’ diversity, inclusivity and improvement initiative, and by being involved with Wear Red Day we hope we help raise some funds to educate young people and adults across the country.”
Ged Grebby, Show Racism the Red Card Chief Executive, says GNE’s involvement is ‘inspirational’.
“We are honoured to have the drivers and depot teams from Go North East wearing red and standing with us on 16 October,” he added. “A great company supporting a great cause.”
Money raised on the day enables Show Racism the Red Card’s education and campaign workers to work with more young people and adults with the purpose of tackling racism in society.