The President of the UK Roundabout Association is now the face of a National Express West Midlands ad campaign encouraging older people to use their free bus pass.
Kevin Beresford, 67, from Small Heath, is a keen photographer who uses the bus to hop from place to place taking photographs – and not just of roundabouts.
In the two-minute video, he describes how he uses the bus, about how it makes him feel empowered, and how it can combat loneliness.
He says: “I believe great art is found in mundane things. Andy Warhol painted cans of soup; Tracey Emin had her bed; even Van Gogh painted just a pipe on a chair. If you have imagination, the world’s your oyster.
“I take my camera everywhere, and having a bus pass gives you freedom to jump off when something catches your eye.
“Transport has a vital role to play in tackling loneliness and bringing people together. Something as simple as a bus journey can put a smile on someone’s face.”
He continues: “If you can get out, that’s half the battle. It’s part of the healing process, it’s free and it’s liberating. I call my bus pass my Freedom Pass.”
He also believes the older generation should use the bus rather than using a car for just one person.
“It’s a noble gesture if we use the bus more often – it’s better for the ecosystem. Plus it’s easier. Driving a car into the city, with congestion and the parking costs – it’s a nightmare. The bus is lots more convenient."
To watch, visit nxbus.co.uk/seniors/#seniors_card
