Forest Asset Finance has appointed Alan Dale as Corporate Development Manager, to extend its competitive and flexible finance offer to a wider cross-section of coach and bus operators throughout the UK.
Alan, who has most recently been Commercial Director for Arriva Bus & Coach, has more than 20 years’ experience, so will also help develop the company’s diversification as it offers finance beyond its original sectors.
He says: “Forest Asset Finance is in an exciting development phase as it seeks to broaden its coach and bus customer base.
“The company is also providing its same brand of flexible finance for other businesses, which could be investing in anything from a bigger commercial fleet to spending more on facilities.
“Both of those growth areas fit well with my experience, so this new role felt like a perfect match. I’m delighted to be joining the team.”
Alan’s career in the commercial vehicle industry began in 1995 at Bell Truck Sales, and includes sales and management roles in the UK and Middle East with DAF, Mercedes-Benz, Scania and Renault.
Forest Asset Finance was acquired by Asset Alliance Group in January 2016 and provides competitive bespoke finance through multiple lending institutions, both national and international.
