I can suggest a further large useful windfall for First West Yorkshire, which could save an enormous amount of money and improve the public perception of their intention to spend on the things that matter.
Immediately adopt a simple but dignified and sensible livery – do away with all this meaningless purple and pink ‘artistry’ and window advertising, in which the passengers are unaware or uninterested.
And please get ride of all this ‘PULSE’ purple nonsense, so that people can see out of the upper saloon front and side windows. In the bin too with all this nonsensical route branding – the destination and route number displays are all that's necessary.
Chris Youhill
