Johnsons Coach and Bus Travel of Henley-in-Arden has signed a deal with advertising specialist Adverta, which will deliver an increase in revenue through cost-effective on-bus advertising.
The Warwickshire operator also sees the display of advertising material as a benefit to the community that it serves by providing mobile platforms for local businesses to promote their services.
Says Operations Director Peter Johnson: “We are delighted to be working with Adverta.
“We have a great reputation within our community and this kind of partnership can only add worth to our reputation and status, making our customers aware of other businesses’ products and services.”
Adds Adverta Commercial Director Mike Terry: “Adverta is thrilled to be working with Johnsons. Its staff have been incredibly helpful and accommodating, and we are sure that our relationship will be very successful.”
Adverta has decades of experience of managing media assets, and it works with a number of leading independent fleets across the UK. The advertising space utilised on some of Johnsons’ vehicles includes full rear adornments.
The company adds that it is keen to work with more operators throughout the country.
