Fleet safety technology supplier Motormax has completed a strategic investment in passenger transport specialist Elite Vehicle Supplies, creating the new Motormax Group.
The deal brings together Motormax’s fleet safety technologies with Elite’s fire suppression, safety and accessibility products for the coach and bus sector.
Elite will continue to trade under its existing brand, with founders Scott Forman and Jayne Forman remaining as Managing Director and Operations Director respectively.
Motormax says the investment will strengthen its new Specialist Vehicle division for coach and bus operators. The move also means Elite customers have access to a broader portfolio of fleet safety solutions and technical expertise, the Group says.
Elite has established itself as a supplier to coach and bus operators, vehicle manufacturers and regulatory bodies, including Transport for London. Its product range includes UNECE Regulation R107 automatic fire suppression systems for vehicles and EV charging infrastructure, driver fatigue systems, alcohol interlock systems, passenger intercom systems and Auri assistive listening technology.
Scott Forman, co-founder and Managing Director of Elite Vehicle Supplies, says: “Elite and Motormax share a customer-first approach and a commitment to delivering tailored solutions that help operators meet compliance and improve safety and operational performance.
“By bringing together our complementary technologies and expertise, we can offer customers access to a broader range of proven fleet safety solutions.”
James Haycock, co-founder and Director of Motormax, adds: “This marks a significant milestone for Motormax Group and accelerates expansion into the bus and coach sector while further strengthening our offering to our existing customers.
“Together with Elite, we bring extensive industry expertise and long-standing relationships with the UK’s leading fleet operators, creating a stronger platform for future innovation and customer support.”
The transaction follows investment in Motormax by private equity firms MxP Partners LLP, Westbrooke Alternative Asset Management and RMB Corvest in 2025.
Motormax says the combined business has plans to invest further in research and development as it looks to expand its fleet safety offering across multiple sectors.
