JG Travel Group has expanded the number of coaches carrying either Just Go! or National Holidays branding to 60, with more to follow later this year, the company says.
Those coaches are all owned by operator partners. Says JG Travel Group CEO Andy Freeth (pictured): “It has been our aim to increase the number of liveried coaches we feature on our tours for some time now, especially for the National Holidays brand.
“We have worked with our coach operator partners to be able to achieve this and it doesn’t stop here – both brands will have more added later in the year.
“Liveried coaches are a great way to drive brand awareness across the country, both in the resorts that we visit and along the roads they travel. Agents and customers love spotting them when they are out and about, and they really help to bring the brand to life.
“By investing in branding our coach suppliers’ vehicles, it shows our commitment to supporting these operators and supplying them with regular year-round business. It really is a win for both of us.”
JG Travel Group purchased the National Holidays database and brand from the administrators of Specialist Leisure Group in July 2020.
