Transdev will launch 14 high-specification ‘Sky Class’ Alexander Dennis (ADL) Enviro400s onto its Witchway service between Burnley and Manchester on Sunday 13 December. They represent an investment of £3.8m and will be operated by The Burnley Bus Company.
A new orange and black brand for the service has been created by Best Impressions. The colours are complemented by a signature Pendle Witches icon. That, says Transdev, reflects “East Lancashire’s pride in its past, present and future.”
As part of the new Witchway specification, Transdev has opted for various seating configurations. They include traditional twins alongside individual lounge positions and group and twin tables. That, says the operator, will allow the journey to be enjoyed by passengers travelling together and permit commuters to work while travelling.
Double-glazing, wireless and USB charging, superfast wi-fi, a glass ceiling and full colour next stop displays with live bus and rail connections at key points are among amenities. The Witchway Book Club is also part of the buses’ repertoire, with a selection of titles at hand.
Transdev expects the new Witchway fleet to cover 1m miles per annum. CEO Alex Hornby says that ADL calls the Sky Class concept “the highest specification it has ever been asked to build,” which he adds was the operator’s intention when it first conceived the idea.
“We know that people have a choice in how they travel, and we believe that the new Sky Class features will attract many new faces to join the regulars who already use Witchway,” adds Mr Hornby.
“Buses can and should have power, importance and respect when they are presented and pitched to meet the demands of new and current customers.
“We have a bold ambition to be the driver behind positive economic and environmental change in 2021 and beyond.”
Customers will be welcomed aboard the new Witchway fleet by TV soap actress Jennie McAlpine. She is best known for her role as Fiz Brown in Coronation Street.