Go North East has announced continuation of its partnership with Durham Cricket, which includes front-of-shirt sponsorship of its visually impaired (VI) team for another year.
Durham’s VI cricket team was founded in June 2007 and plays a specially adapted version of the game in the England and Wales Cricket Board Development League against 11 other teams.
According to Ben Maxfield, Go North East Business Director, the sponsorship helps shine a light on the operator’s efforts towards inclusivity.
“At Go North East, we are dedicated to making our services accessible to everyone, and our buses are equipped with next-stop audio announcements to assist VI passengers,” Ben says. “This sponsorship is a natural extension of our commitment to inclusivity and supporting our community. We look forward to seeing the team’s success in the coming season.”
Adds Tom Seymour, Commercial Director for Durham Cricket: “We are delighted to have Go North East, a local company connecting the region, renew its partnership and sponsorship of the VI team.
“We’d like to thank them for their continued support for this programme and further showing the commitment we have here at Durham Cricket in creating an inclusive and welcoming space in the sport.”
