Stagecoach has rolled out the second phase of its UK-wide adult marketing campaign intended to position bus travel as cost-effective and a stress-free alternative to the car.
The campaign is branded ‘sometimes, it’s time for the bus’, and is being tailored to regional markets with fare offers designed to encourage occasional users and non-regular passengers. It builds on the operator’s ‘we’ve got you‘ brand work and a summer of leisure and concession promotions. The centrepiece is video content designed to showcase the everyday benefits of bus travel, which includes the ability to relax, no parking stress, and money saved on fuel and parking.
Tailored messaging in England promotes the single fare cap, while in Scotland discounts of up to 30% are available on DayRiders bought via the Stagecoach app. In Wales the focus is on tap on, tap off capped fares.
The campaign will run through September to coincide with Bus Users UK’s Catch the Bus Month 2025, then for a second burst in early 2026. It will be distributed across television, digital, gaming, social media and PR channels, and will be supported by an upcoming competition.
“At its core, the message is simple,” a spokesperson for Stagecoach says. “Taking the bus gives people back valuable time for the things they enjoy. Whether that’s catching up on socials, listening to music or podcasts, reading a book, or simply taking a moment to relax, the bus is the smart choice for those infrequent journeys when you want to socialise with friends, but don’t want the hassle of driving.”
