A respected industry manager makes some interesting comments recruiting new talent. Not into driving, but as engineers.
The challenge of finding these technicians dwarfs that of sourcing drivers, they say. Career paths for budding engineers are numerous. But it seems that coach and bus is seldom a sector that grabs their attention.
Perhaps that should not be a major surprise. The Institute of Road Transport Engineers is doing excellent work to promote the industry via its Skills Challenge, but also needed is a collaborative campaign to attract talent in the first place.
In a previous role, the manager passing comment . . .