Brighton & Hove Buses has launched an advertising campaign with the strapline: Fill the bus, clear the road.
The adverts displayed around the city focuses on the problem of congestion on the roads by showing spaces filled by cars that spell out the words Full and Jam.
The campaign coincides with the Government’s new Clean Air Strategy, which includes a section on reducing emissions and congestion by encouraging a shift from car use to more sustainable modes of transport including cycling, walking and public transport.
Brighton & Hove Buses’ MD Martin Harris said: “Congestion has a direct impact on bus passengers. Journey times in the city are getting longer and every year because of congestion, we have to buy four new buses at around £1 million just to maintain the level of service. And it’s our customers that pay for this in their ticket price.
“On the other hand, a full double decker bus can take 75 cars off the road according to Transport commentator Professor David Begg – that’s enough to free up the length of three football pitches. This is real space that we can reclaim that would speed up journey times and reduce costs.
“This campaign is about beginning a conversation about road space and how we use it and how it relates to our quality of life. We can no longer ignore how congested our roads have become. Freeing up valuable space is about our health and wellbeing and is for the good of everyone.”
