Coach tourism specialist Daish’s Holidays has seen a significant rise in domestic bookings for the coming summer season, which the company puts down to consumer worries over the cost and certainty of air travel for that period driven by conflict in the Middle East.
Reservations with Daish’s for August 2026 are 14% higher than the same month in 2025, with some destinations and hotels among its 11-property portfolio recording growth of up to 55%.
Speaking about the boost in bookings, Daish’s Holidays Commercial Director Paul Harper says: “We are seeing a clear shift in consumer behaviour as travellers weigh up the rising costs and uncertainty associated with overseas holidays.
“For many Britons, the summer break is their main holiday of the year, and the prospect of disruption or last-minute cancellations is a genuine concern.
“With fuel prices fluctuating and airfares increasing, more people are choosing the reassurance of a UK break. Coach holidays offer a convenient and cost-effective alternative, with transport, accommodation, meals and entertainment all included, removing the financial uncertainty and the stress of planning.”
On how Daish’s Holidays has weathered the impact of rising diesel costs on its coach fleet, the operator says it has maintained headline brochure prices from publication in June 2025 “and not passed on any additional costs to customers, despite ongoing fluctuations in fuel prices.”
A spokesperson adds that the business’s priority has been to protect its customers from sudden price increases and that “where possible, we are absorbing these pressures and continuing to offer great value holidays.”
They continue: “While we have adjusted our approach to discounting in response to higher operating costs, we remain committed to providing affordable breaks without compromising on quality or experience.”
