First Bus has launched Project 75, which the group describes as a campaign that will bring to life how a double-decker bus can take up to 75 cars off the road.
Unveiling of the project was at Silverburn shopping centre in Glasgow, where a battery-electric BYD ADL Enviro400EV double-decker was parked alongside 75 scaled down stencils etched in a reverse graffiti style. That was to highlight the positive impact that buses can have on congestion and emissions, First says. Free single bus tickets were also given away at the launch.
Project 75 is what First describes as “an ongoing campaign” to encourage people to leave their cars behind for journeys that can be made by bus.
Speaking about the work, First Bus Scotland Commercial Director Graeme Macfarlan says: “We all know that choosing to travel by bus, rather than relying on cars for every journey, is better for the environment.
“We wanted to show Glaswegians how their travel choices could really help to make a difference by using a strong visualisation that made people stop and think.
“We chose a busy car park, not only to highlight the environmental benefits of swapping the car for the bus, but to capture the exact audience we hope will come on board and begin to make their model shift. Even swapping one car journey per week to bus can have a profound effect.”
