Louise Webster and Beverley Williams-Smith have been added to the board of the Coach Tourism Association (CTA).
The additions grow the CTA’s board to 11, the organisation noting that the move expands its “capabilities with coach tour operator and hotel management experience”.
Ms Webster is European Tours Manager at Acklams Coaches. She has 20 years’ experience in the industry and a degree in business management. She has also worked at Great Rail Journeys, National Holidays, and P&O.
She says: “I was delighted to be appointed onto the board. I attend many events, I am passionate about our industry, and I am very happy to help spread the word about the advantages of CTA membership to fellow coach operators.
“It’s great that the CTA brings suppliers and operators together to make more informed choices. I hope to offer a fresh viewpoint and a positive energy to the board.”
Ms Williams-Smith, who is Head of Sales and Partnerships UK and Inbound for Kew Green Hotels, also has two decades’ experience in the sector.
She says: “This role presents an exciting opportunity to enhance the collaboration between operators and hoteliers, and I look forward to the insights and experiences that this position will provide.
“Together with my fellow board members, I am committed to advancing the goals of the association and making a positive impact in coach tourism. My focus will be on sharing knowledge and insights, which I believe is crucial for mutual understanding and growth within our industry.”
CTA Chair Robert Shaw says: “On behalf of the organisation, I’m delighted that Louise and Beverley have joined the CTA board.
“As our members know, the aim of the CTA is to bring solutions to shared challenges, and to help develop new product for coach tourism consumers.
“Re-inforcing our board of directors with the addition of Louise and Beverley, who have a combined total of more than 40 years’ tourism experience, will further enhance our ability to achieve our goals and address the challenges of the future.”
