Stagecoach South West has appointed Matthew Smith as Engineering Director to lead the electrification of its fleet in that region.
Mr Smith had worked at National West Midlands since 2017 and has a Master’s degree in Engineering Leadership and Management.
He will focus on the reliability, operational performance and long-term sustainability of the fleet as well as help drive the operator’s journey towards zero-emission operations.
He has previously spent 15 years in the Armed Forces and, according to the operator, “brings extensive experience in engineering leadership, project delivery and large-scale EV fleet mobilisation”.
Stagecoach South West in Torquay will soon receive battery-electric buses, while the electrification process will begin in Exeter and Barnstaple soon afterwards.
“I couldn’t be joining the business in the South West at a more exciting time,” says Mr Smith. “The introduction of electric vehicles represents a significant step forward, not only in terms of decarbonisation but also in how we support our engineering and operational teams to deliver consistently high standards.
“Successfully integrating EVs is about far more than introducing new vehicles; it requires the right infrastructure, robust planning, strong supplier relationships and a clear focus on reliability from day one. Having supported large-scale fleet mobilisation programmes previously, I’m looking forward to working closely with our teams to ensure we deliver this transition safely, efficiently and with minimal disruption to our customers.
“In my first few weeks, I’ve been struck by the professionalism, pride and cohesiveness across the South West operation. There is a strong foundation here, and I’m excited to build on that by embedding a culture of continuous improvement and ensuring we consistently meet the expectations of the communities we serve.”
Although originally from the Midlands, the operator notes he has spent much time in the South West.
Peter Knight, Managing Director of Stagecoach South West, adds: “Matt joins us at a critical point in our development as we modernise our fleet and invest in our depots across the South West.
“The transition to electric vehicles requires strong engineering leadership, disciplined programme delivery and a relentless focus on operational performance.
“His background in both the Armed Forces and the bus industry means he understands how to lead teams through complex change while maintaining day-to-day reliability.
“We are confident he will play a key role in embedding a culture of continuous improvement and delivering long-term benefits for our customers and colleagues.”




















