According to YouGov’s annual BrandIndex list, National Express has been rated as one of the UK’s top transport brands for consumers.
The operator achieved the highest score of any domestic transport provider in the transport sector category, ranking joint second alongside P&O Ferries with Eurostar taking the top spot.
Sean Bailey, NatEx Coach Marketing Director, commented: “It’s heartening to see our efforts are paying off and that the UK public rate us so highly in our sector.”
YouGov BrandIndex measures the public’s perception of brands on a daily basis by asking thousands of consumers: “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Average Buzz scores from across all 52 weeks of a year are then used to create the annual rankings.
