Optibus debuts Ridership Insights as it gains unicorn status

Optibus launches Ridership Insights as it gains unicorn status

Optibus has launched Ridership Insights, which it says will enable the visualisation and analysis of patronage data directly on a map during network planning. The tool will allow planners to view ridership KPIs on a route, segment or stop level with boarding and alighting data for each stop, or filter by time and date range.

That data will bring insight into how a network is performing and result in the delivery of services that are optimised to meet passengers’ needs, the supplier says. Ridership Insights comes after Optibus closed a $100m funding round with investment from new and existing partners. That takes Optibus’ valuation to $1.3bn, which it claims makes it the first unicorn business dedicated to the public transport sector.

Says CEO and Co-Founder Amos Haggiag (pictured): “Optibus is proud to be the first unicorn dedicated to public transport, which is at the core of a healthy and equitable society.

“By putting powerful technology in the hands of industry professionals, Optibus helps to increase transportation equity and ridership while reducing emissions and costs. Our investors and employees see the double promise of Optibus to generate social good and return on investment, and we are thrilled to lead the industry’s digital transformation.”

Mr Haggiag adds that the latest funding round will allow Optibus to further expand its product offering, “including real-time operations and electric vehicle management.” He continues: “It will also enable us to deliver a superior customer experience… and progress further toward our vision of a holistic, modern operating system for all public transport.”

Stagecoach continues to use Optibus software. It is “revolutionising our day-to-day operations, as well as the passenger experience,” says Stagecoach UK Managing Director Carla Stockton-Jones. “Optibus is the future of public transport and we celebrate this fantastic milestone with it.”