Stagecoach has announced a new initiative called Giving for Good, which supports the group’s commitment to donate 0.5% of pre-tax profits each year to charitable causes.
As part of that, Stagecoach has also named four national charities as partners. The group will now work with them to create improvements and developments in the communities it serves. The decision was made after a vote among Stagecoach’s 24,000 employees on their preferred charity. The winners are:
- Missing People
- The Trussell Trust
- Roald Dahl’s Marvellous Children’s Charity
- Happy Days.
Stagecoach says that those charities represent the key themes that it is committed to supporting: Promotion of health and wellbeing, supporting young people, skills and employment, addressing loneliness and social isolation, and increasing accessibility and opportunity.
Working with charities forms part of Stagecoach’s Sustainability Strategy (pdf). “The partnerships will help to raise awareness of the charities internally and externally and support the charities in the work they do,” the group says.
Adds Stagecoach Director and Chair of the Giving for Good initiative Marc Atkins-Turley: “We are extremely proud to have partnered with four fantastic causes that are close to the hearts of our people.
“Each partnership offers unique opportunities to help support our communities. From people who go missing or need support after a loved one who has gone missing, to people facing financial hardship who need support from their community foodbank, and to children who without the generosity of others would have less quality of life. These charities represent some of the people we serve and I am proud that we are able to partner with them to grow awareness and help make a real difference.”