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Reading: Stagecoach East wins award for anti-abuse initiative
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routeone > Bus > Stagecoach East wins award for anti-abuse initiative
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Stagecoach East wins award for anti-abuse initiative

Paul Halford
Published: 3 October 2025
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Stagecoach East Businesses Against Abuse
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Stagecoach East was recognised for its Buses and Businesses Against Abuse (BAA) scheme with an award at the Cambridge Independent Business Awards last week.

The operator won the Award for Collaboration at King’s College, Cambridge, for the local initiative designed to make buses safe spaces for women and girls.

The collaboration with Cambridgeshire Constabulary and the Cambridge and Peterborough Rape Crisis Centre was launched last October.

Stagecoach East were selected over fellow nominees Abselion and NHS Blood and Transplant.

The scheme promotes Stagecoach East’s buses as a place of refuge for those who feel in danger. Drivers also received training on how to recognise and help victims. All its buses across Cambridgeshire and Bedfordshire carry CCTV and stickers promoting the initiative.

Darren Roe, Managing Director of Stagecoach East, says: “We are absolutely delighted to have won such a prestigious award.

“Alongside our outstanding partners, Cambridgeshire Constabulary and the Cambridge and Peterborough Rape Crisis Centre, our team have worked extremely hard to make a real difference to the lives of women and girls locally.

“BAA is very important to us – all our new drivers are trained in the scheme, and all our existing drivers are receiving annual training.

“We now have many examples of where that training has been put into practice, and we are proud to be able to say that our buses are safe spaces for everyone.”

TAGGED:Stagecoach East
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