UKinbound has revealed its latest Business Barometer results, showing that members are ‘cautiously optimistic’ about the future.
Confidence levels have seen a small increase, as year-on-year bookings, visitor numbers, customer orders and yield are the same or up.
Members stated that their forward bookings look good and their overseas clients remain optimistic. A closer partnership with China was also cited as a reason for optimism.
The survey also looked at the effects the favourable exchange rate is having on businesses, with 57% of members stating it has resulted in more customers/visitors/bookings.
UKinbound’s CEO Deirdre Wells says: “It’s been an uncertain year for many of our members due to the economic and political climate, but these latest Business Barometer results are encouraging. I’m pleased to hear that confidence levels have risen and that our members are finding year-on-year figures up. This highlights the resilience of our industry.”
