Tranzdev Blazefield has launched Vamooz, its app-based crowdfunded travel scheme.
The scheme offers day trips to sporting venues, shopping centres, festivals, events and other specific destinations outside the existing bus network.
Customers book their trip on the app for the “maximum” price, but pay nothing until the day of travel – and as more people commit to a trip, the final price falls for every customer.
The app also allows customers to suggest ideas for day trips.
Transdev Blazefield CEO Alex Hornby says: “The idea behind Vamooz is new in the UK bus industry. It grew from fresh demand from schoolchildren travelling into Harrogate and the many requests from people to serve new destinations.
“It takes the concept of bus network design out of the hands of remote planners, instead giving power to the people. It is customers who can suggest trips and help to crowdfund new bus routes.
“We reward people who encourage others to travel by lowering the price for everyone. The Vamooz app makes picking trips, contributing new ideas for routes and paying for journeys intuitive and simple.”
