The travel trade are invited to join Viva Blackpool’s “all-new” VIPartners scheme.
It allows operators and agents to book tickets for Viva’s year-round programme of shows through an online system, and earn commission on each ticket sold.
Building on the success of its old Partner Pass scheme, the new development holds particular benefit to tour operators, coach drivers and group organisers who bring passengers to the resort, it says. It offers the ability to up-sell shows to passengers coming to Blackpool as optional extras to their tour or excursion programme or scheduled coach service.
Martin Heywood, Managing Director at Viva, says: “We’ve been working behind the scenes on the VIPartners scheme for some time and we’re sure that it will be a win for both Viva and the business who get involved.”
Visit vivablackpool.com/vipartners for details.