Bournemouth-based Yellow Buses, and its Yellow Coaches arm, have worked with local company Simon Scarborough Associates to deliver what the operator calls “a bespoke package of customer service training” to drivers that will operate its summer leisure network.
Managing Director David Squire says that Mr Scarborough’s experience in the hospitality industry will offer “a completely different take to our traditional bus industry approach.” He adds that the operator looks forward to rolling the training out across its wider teams.
Mr Scarborough’s ethos is that by creating a good customer experience, financial success will follow. He says: “David and his team are very forward-thinking and care passionately about their staff and giving their passengers an amazing experience. I am delighted to be working with them.”