Bournemouth-based Excelsior has officially unveiled its new look.
The operator, bought last October by Go Ahead-owned Go South Coast last year, has revealed its new brand, logo and livery.
“Excelsior is held in high esteem locally so we called on Ray Stenning of Best Impressions to transform our look,” Excelsior Area Manager, Adam Keen told routeone.
“Excelsior has a long history in Bournemouth, from the 1920s. So we wanted to give a nod to its roots, with a stylish art-deco look.”
“Our offering is towards the higher end of the market, and the new branding reflects that.”
The 22-strong fleet is being repainted by Go South Coast’s refurbishment company Hants & Dorset Trim.
