Ann Buxton of Brethertons Gold Line Holidays has died following a battle with cancer.
For the past 28 years Ms Buxton was a director of the company and Senior Tours Manager.
Her colleagues have described her as a “superb tour guide” having a wide knowledge of the UK and overseas.
She was a former member of the International Association of Tour Managers, but colleagues say she will be remembered for her kindness and understanding by all who knew her.