Masabi has launched a mobile ticketing application called Enjoy Bus Rome for hop-on, hop-off sightseeing bus routes in the city.
It includes a range of fares such as one trip and period tickets valid for up to 72 hours.
It removes the need to visit a travel shop and it can be downloaded from both the App Store and Google Play.
The service uses Masabi’s Justride ticketing platform, along with the Justride Inspect app for ticket checking. Back-office functions are handled by Justride Hub.