Ticketer has unveiled a refreshed visual identity to reposition itself as a broader technology partner to the coach and bus sector.
The Berkshire-based company, which is best known for its smart ticketing hardware, says the new branding reflects its expansion into real-time information, fleet management and data analytics, alongside ticketing. A web refresh meanwhile makes it easier for users to find information on solutions catered to “individual operational needs”.
The rebrand began development in spring, and includes a new website launched in autumn. As part of the refresh, the website now offers tailored “solutions” pages for different customers — such as franchising authorities, transport and local authorities, and commercial coach and bus operators — with product categories regrouped under ‘ticketing’, ‘fleet management’, and ‘data and analytics’. Ticketer says this means visitors can find information more quickly.
Visual changes include a more stylised design approach, moving away from device-led imagery towards “bus route graphics” and software visuals.
The project was led in-house by Ticketer’s marketing team with freelance support. The new identity will be rolled out across customer communications, digital channels and touchpoints over the coming weeks.
“The old branding used very dated and clunky animations which did our innovative and industry-leading nature a disservice — we therefore wanted a fresh, current and dynamic visual identity,” explains Mercedes Llewellyn, Head of Marketing at Ticketer. “Having launched the previous branding in 2018, we felt it was no longer reflective of the breadth of our offering, or the impact the varied innovations outside of our ticket machines have had on the industry.
“The way in which the site was structured was particularly geared towards our ticketing offering, and therefore did our holistic offering a disservice as it positioned us visually as ticket machine supplier first and foremost. Since the previous brand was unveiled seven years ago, we’ve evolved — and we wanted our new website to better convey that.”
Adds Adam Toone, Chief Executive Officer at Ticketer: “Ticketer has changed dramatically over the last few years – our solutions, our partnerships, and the impact we have across the industry. This new brand embodies that continual progression. It’s fresh, confident, and captures our continued drive to innovate with purpose. We’re proud of how far we’ve come and excited for what’s ahead.”
