UrbanThings has introduced coupon functionality to its public transport technology platform. It allows operators and local authorities (LAs) to offer discounted rates to passengers with single- or multi-use coupon options to incentivise regular use.
UrbanThings CEO Carl Partridge says that the digital coupon concept acts as a marketing tool to incentivise new travellers, and for refunds. “Once you have the coupon ecosystem, you are protecting your revenue by keeping it within that,” he adds.
“We are confident that public transport ridership will return to pre-pandemic levels, but we are doing our utmost to support providers in the meantime. Ticket revenue may well be at a premium over the coming months, so making every drop of it count is paramount. Through our new coupons feature, operators can encourage passengers to keep returning.”
The supplier says the coupon offering is part of its ‘smart recovery’ promotion to help grow ridership as restrictions are eased. That work includes offering operators and LAs three months’ free access to the UrbanThings platform. It also aims to help to boost service for passengers, streamline operations and provide safe and socially distanced travel.
The latest launch complements UrbanThings’ existing offering. It brings website and mobile ticketing, real-time information, coupons and vehicle tracking and digital journey reservations into one platform.