Safeguard becomes 50th operator for Passenger myTrip

Safeguard Coaches uses Passenger myTrip platform

Guildford-based Safeguard Coaches has become the 50th operator to sign up to the myTrip app and website solution from Passenger.

myTrip was launched in October 2020. It delivers a digital ticketing and vehicle tracking and capacity notification platform for smaller operators. Passenger says that myTrip has more than 35,000 users in the UK and that it has boosted operators’ revenues by up to £40,000 since it debuted.

Safeguard Coaches Commercial Manager James Vallance comments that the operator’s decision to use myTrip was based on a need to uphold its established customer service standards. “We needed to modernise our systems and myTrip presented the perfect opportunity to allow us to do so,” he explains.

“We are looking forward to seeing our valued customers benefit from the new technology, as well as attracting new users to our services and positioning public transport as a first choice travel option across Surrey and Hampshire.”

Download numbers for the myTrip app are increasing by 22% month-on-month, says Passenger. Adds CEO Tom Quay: “myTrip has been a lifeline for many smaller operators that were impacted by the pandemic, bringing their services up to date and appealing to shifting customer needs.

“Even as we emerge from the pandemic, myTrip is continually relevant as it helps operators to cater to consumers’ increased reliance on digital solutions, with convenience and speed a top priority for many travellers.

“Technology pays a fundamental part in driving the success of the National Bus Strategy [for England], as it helps operators to make public transport as appealing as possible to travellers.”