Enterprise Travel of Darlington is the latest coach operator to join CoachMarque, bringing the total number of members to a record high of 54.
Enterprise is part of the European Travel Group, which also includes existing CoachMarque member Durham City Coaches.
Enterprise was established in 2015, since then growing from five vehicles to 18.
MD Kristian Collin says: “Rapid growth can sometimes raise concerns about quality, and CoachMarque is therefore an effective and reliable way to demonstrate to stakeholders that the business not only continues to maintain high standards, but has raised them to a level recognised as the industry’s benchmark.
“CoachMarque also provides customers with an assurance that the internal operation, which if often unnoticed, is being approached in a competent manner too.
“Gaining the CoachMarque accreditation on an accelerated timeline was only made possible by Kevin Keelan who joined Enterprise as Transport Manager in 2017.
“Moving forward our main focus is on growing the touring side of the business. We are confident that CoachMarque will facilitate discussions with new customers who are looking for new and credible partners.”
Established for 21 years, CoachMarque is the UK’s recognised accreditation scheme for coach operators.
Andy Warrender, Coaching Manager of the Confederation of Passenger Transport, which administers the scheme, says: “CoachMarque has long represented something different to customers.
“It provides solid evidence that the operator they are considering has met rigorous standards not only with their fleet, but with every aspect of their contact with the customer, and in the case of tour operators, their customers as well.
“The industry faces many challenges, and demonstrating to clients that your business has gone that extra mile is a real statement of commitment to customer satisfaction.”