CT Plus, HCT Group’s main operating brand in London, changed its name on Monday (19 August). Services previously operated as CT Plus are now under the HCT Group banner.
Says Communications Director Frank Villeneuve-Smith: “As a brand, CT Plus has done its job. When it was established for our operating arm back in the early 2000s, it was created to make a distinction between work we were doing commercially and work we were doing socially.
“People weren’t used to the idea of social enterprise then. It’s a mainstream idea now.”
The change will reduce confusion among stakeholders, he adds. It does not affect operations under the CT Plus banner elsewhere in the country.
