Stagecoach has launched a new marketing campaign aimed at working adults, entitled “Sometimes, It’s Time for the Bus”.
The promotional activity includes three videos around the respective themes of bad weather, after-work drinks, and the rising cost of parking in order to encourage commuters to see the bus as an alternative.
Jaeger Rowland, Head of Brand and Marketing for Stagecoach, says: “Our light-hearted and relatable campaign highlights the many benefits of bus travel in daily life. With services connecting over 100 major towns and cities across England, Scotland, and Wales, Stagecoach offers a smarter, more sustainable choice.”
