Citymapper users can now make National Express West Midlands (NXWM) bus ticket purchases through the app.
It marks the first ever mobile ticketing integration for the service and gives passengers an all-in-one trip planning, payment and riding experience throughout the West Midlands. Ticket types include single, day and weekly bus tickets. Tickets are validated onboard using NXWM’s validators.
The functionality is made possible with Masabi’s Software Development Kit (SDK), which facilitates the seamless purchase/payment process.
The integration is part of the operator’s plan to expand integrated, sustainable mobility options.
“As the landscape of public transport continues to evolve, it’s important that we provide customers with a convenient bus journey planning and ticketing experience,” comments Antony Goozee, Bus Strategy and Commercial Director for National Express. “We are thrilled to announce our partnership with Citymapper, and by integrating our bus services and tickets with its user-friendly app we are providing new and existing passengers with seamless access to greener, easier transport options.”
Nithya Sowrirajan, Chief Product Officer at Via, which acquired Citymapper in 2023, adds: “Via believes in a world where everyone has access to efficient, affordable mobility. This partnership between Citymapper, Masabi, and NXWM moves us all closer to that vision by making it easier for more riders to discover, plan and pay for public transport. This in turn will empower more riders to use public transport more often.”
Citymapper now has an established user base of over 50M global users. Brian Zanghi, CEO of Masabi, says: “As we have seen in cities around the world where a range of leading MaaS apps have used Masabi’s SDK to empower greater choice to public transport users, ticketing options being made available through the Citymapper app allows authorities, operators and passengers increased accessibility to services and greater flexibility by providing a seamless ticketing experience.
“We are excited to further develop our partnerships with NXWM and Citymapper to help deliver a better passenger experience for travellers across the West Midlands and we expect other cities will look to offer their passengers this functionality.”
