Cambridgeshire operator Whippet has introduced a tap on, tap off ticketing system across its network with positive early results.
The contactless payment method went live on 29 January and has seen a rapid uptake, with a third of Whippet’s adult customers switching to the new payment method within the first two days of its launch.
The mechanism simplifies the fare payment process, enabling automatic fare capping and ensuring passengers are charged the minimum fare for travel, as well as a reduction in boarding times and paper ticket use.
The implementation of the new ticketing system is part of a broader initiative at Whippet to modernise services, which includes updates to its fleet, improved driver compensation and staff amenities, and a rebrand in 2024.
“Tap on tap off is the easiest way our customers can ensure they get the cheapest fare for their journey,” says Commercial Manager at Whippet Ed Cameron. “We offer a range of great-value tickets, but we recognise that not everyone knows how many journeys they’ll be making when they first get on the bus. By using tap on, tap off, it doesn’t matter whether they make one journey or one hundred journeys a month – we’ll always charge the cheapest adult fare.”
